There are billions of people on social media. And if you’re one of the many companies trying to get your brand noticed, it’s time to take a look at social media advertising.
Social media advertising is the easiest way to market your business online and reach your target audience. It’s all about reaching out to potential followers, building relationships with them, and providing value in exchange for their attention.
In this guide, we cover everything you need to know about social media advertising for your business – from defining it to choosing which platforms are best for you, as well as how much it costs and how it works. Keep reading to learn how to use social media advertising for better results!
What is Social Media Advertising?
Social media advertising is a way to reach your target audience on social media channels like Facebook, Instagram, YouTube, or Twitter. Social media advertising can be in the form of a post (like when you advertise for your business using Facebook’s promoted posts) or a sponsored ad that appears in someone’s social feed.
Which platforms are best for your business?
There are a lot of social media platforms to choose from, but not all of them are best for your business. You need to ask yourself the following questions before you decide which platform is right for you:
- What is your budget?
- What do you want to achieve with advertising on social media?
- How much time can you commit to managing your campaign?
- Which social media channels are best aligned with your customer base and marketing goals?
It’s important to pick a platform that aligns with your brand. For example, if your brand aligns with education, Pinterest may not be the best option for you.
On the other hand, if your brand aligns well with technology, Facebook may be the best option. If you’re unsure about which channel is best for your business, talk to your digital marketing agency. They will have the knowledge and expertise necessary to make this decision on behalf of your company.
How much does social media advertising cost?
Social media advertising is a cost-effective way to promote your business. If you’re on a budget, it can be less expensive than other marketing strategies such as PPC (pay-per-click) ads and banner ads. That’s because social media sites like Facebook are free to use, and the ads themselves are relatively inexpensive.
The cost of advertising on Facebook depends on what type of ad you want to post – whether you want to pay based on the number of clicks your post receives or the number of impressions your ad gets. For example, if you want 100 people to see your ad for $5, then pay $0.50 per click – or if you want 200 people to see your post for $10, then pay $0.50 per impression.
The same goes for Instagram. The price depends on how many posts you want to run each day and how long they will be shown in the feeds of followers – from 2 hours up to 30 days. You can also get discounts on bulk orders!
Twitter lets brands advertise their products or services with promoted tweets that appear in targeted user timelines and search results pages for about $2 per day for fast delivery or about $1 per day for slower delivery. All advertising packages start at just over $2 per day–and we’ve got some great deals available! We also have local advertising options that allow small businesses in specific geographic areas to target their desired audience by location.
LinkedIn also offers sponsored updates that appear at the top of users’ Homepages – these are great for building brand awareness because they’re always visible on users’ Homepages.
The cost depends on the length, who you want to see it, and how many people your ad will reach – from $1 per 1k impressions up to $4 per 1k impressions for most ads!
Pinterest lets brands show their products or services with promoted pins that appear in users’ feeds.
Pinterest is a visual platform, so you can use promoted pins to show off your products or services with images and videos.
The cost depends on the length of the pin, who you want to see it, and how many people your ad will reach – from $1 per 1k impressions up to $2 per 1k impressions for most ads!
LinkedIn and Pinterest are great for reaching an audience in a specific industry or location – and they’re both suitable for B2B businesses. But Facebook and Twitter are better for reaching a wider audience, including your existing customers.
How to promote your business on social media?
There are many ways to promote your business on social media. You can post updates, create and share content, and engage with your followers. But you may be wondering how much it will cost you to do all of these things.
Nowadays, it’s free to start a social media account on sites like Facebook, Twitter, Pinterest, and Instagram. And you don’t have to pay for all the features either (like using video or uploading high-res photos).
But there is one feature that does come at a cost – advertising. Social media advertising is a great way for companies to reach new audiences and increase sales. There are so many benefits of using social media advertising – from targeting your ideal audience to building relationships with them. With these benefits in mind, it makes it worth the investment.
When deciding what type of advertising will work best for your business, keep these tips in mind:
- Use the right platform for your business
- Determine how much you’d like to spend
- Decide how often you want to advertise
- Select specific goals (i.e. lead generation)
Know your target audience
Who are your ideal customers? What are their likes, dislikes, hobbies, and passions?
It’s important to know that before you start advertising on social media. There’s no point in sending them irrelevant information. You’ll waste both your time and theirs.
The more you know about who they are, the better you’ll be able to craft messages they want to see (and engage with). It will also mean that when they do find your ads on social media, it won’t seem like a random message popping up out of thin air – it will feel personalized and interesting because it is!
Your success depends on understanding what drives your audience. Once you understand that, the sky’s the limit for what you can do with them.
Generate content that resonates with your target audience
Social media advertising is not just about getting your name and business out there, it’s also about generating content that resonates with your target audience. There are a number of ways to generate content for your social media ads:
- Collect feedback from followers and potential customers by asking relevant questions
- Publish blog posts regularly
- Produce videos or podcasts
- Share inspirational quotes or photos of your products
- Run contests or sweepstakes for freebies like t-shirts, stickers, or mugs
- Offer discounts on products or services
Keep in mind that the content you create should be original to your brand. You want people to associate the content with your company and see you as a real person who cares about what they have to say. You’ll get better results if you’re genuine about what you’re posting.