SEO vs. PPC – Which is best for business?
Google gives 3.5 billion+ search query results every day, which means 40,000 searches result in every second. It only becomes possible with the advanced algorithm techniques of google and two men’s future vision – Larry Page & Sergey Brin.
Nowadays, it has become a simple tactic in the business world that as much as your business shows on google, your chances to get business opportunities will increase. And we have millions of examples where companies are entirely running on google or depend 100% on google for sales.
So, every business wants to be on top of search results and increase the competition level. With the increase in competition, one question becomes the limelight – SEO vs. PPC – which is best for business?
SEO (Search engine Optimization)
SEO, in simple terms, means your website or your webpage will show to users when they are asking for any search query on google.
As excellent and relevant your webpage is answering the user, Google will give your webpage to his other user. This is the whole tactic of SEO. Good SEO means your business ranks high on search engines.
SEO is free, but it takes time and effort.
PPC (Pay per click)
Google ads are the best and common example of PPC advertisements where the advertiser only has to pay to google when the user is clicking on his ad.
It appears almost the same as organic search results except bold icon AD showcasing PPC advertisement with the search result. The best thing about PPC advertising is that it appears above the organic search result (SERP).
PPC is not free. It has a high CPC cost according to keyword competition.
Let's see SEO vs. PPC – which is better for business?
According to us, both have their pros and cons, but we must have these answers in our minds as business owners before pointing them out.
- Do you want leads, or what kind of conversion?
- When do you need your result?
- Are you going to wait for the results?
- What’s your advertising budget?
- Does your website have high domain authority?
- How is your competitor ranking?
If we talk about small businesses or start-ups, they may not have that much budget for paid advertising they have in their mind seo vs. ppc which is better?
They also start with little competition in the market so that SEO could provide your business visibility and organic search results. SEO will not cost you much and work long-term to get ranking and constant traffic to your business website.
The best idea is to find a relevant keyword according to your market niche, with low competition and a reasonable monthly search volume. Make your SEO strategy rank on your lucrative keywords before anyone else uses them.
If you’re an e-commerce business website and trying to compete with giant e-commerce like Amazon or Flipkart, you will not outrank in organic search results. So PPC advertising is the best option. You have to outrank these websites fast and efficiently.
PPC advertising will give you the freedom to target a specific audience according to your business niche and get the result at whatever time you want. PPC also helps you to do remarketing of your website visitors.
ROI difference - SEO vs. PPC?
SEO can be a tortoise and late bloomer. You’ll optimize your website after you are done with keyword research. Then start writing the blog posts, start doing internal linking, Earn backlinks, guest blogging, and other SEO techniques will help you rank in SERPs, but the main thing is you have to wait for months at least for all of the processes.
After that, your website will grow. Quality score will improve. Authority will increase. Google will start to recognize the credibility and relevance of your website content, start sending more and more traffic to your website.
You can’t wave a magic stick and get your website rank instantly. Can’t pay for the top position also. It’s a waiting game. That’s why, SEO is a marathon, not a sprint. You have to keep updating and improving your website.
PPC can be a Hare and get a quick result. But you have to bid on your keywords and spend money on them constantly; otherwise, Google will pull out your ads.
Google will judge your ads, as Google does with SEO, which is that monitoring, testing, and tweaking your ads and budget is crucial, so you don’t waste money on bidding.
Define your goals and set your budget. For example,
- You want to generate 500 site visitors per month
- The cost-per-click (CPC) of your keyword is $2
- Your monthly budget needs to be $1000
If you need to reduce your amount of spending, you can adjust your ads to increase relevancy and find cheaper keywords. As I said, you should monitor continually. Otherwise, you could waste money.
It costs. It’s fast. It wins in the short term.
“Slow and steady wins the race.”
Which is better?
Honestly, we feel if we do both, it will be incredible.
Paid Search Can't Replace Organic (SEO) & Vice Versa.
PPC advertising is the different beasts. It can’t replace organic, and none of them can become a substitute for each other. PPC advertising, for example, is seo vs. ppc good at driving non-branded traffic to your website.
The classic PPC advertising scenario: The customer knows nothing about your business. He searches for a product and wants to buy.
Your ad is displayed at the top of the search result. Customers click on your ad to see what are your product details.
Your customer can become more familiar with your business and move further along the conversion path on your website.
Can organic Search do the same? Perhaps.
But even the highest-ranked organic search result won’t display at the top of the result page. But best Organic can do that your listing will display in the middle of the search result.
Just like that, organic Search is good at driving branded traffic to your website landing page.
A classic SEO scenario: The customer knows about your brand. He searches for your brand name. Your business website comes up at the top of the search result. He clicks on the listing and goes to your business website.
Can PPC advertising do the same? Yes, this is why you should also bid or rank on brand name keywords in PPC.
But what if your ad comes to display- with no organic listing?
This could question users’ doubts about the legitimacy of your business. So ideally, you to do both. SEO & PPC
Both together bring strengths to the business.