Facebook advertisement costs in India blog banner (2)

Facebook Advertising Costs in India?

Facebook earned nearly $1.2 billion in revenues from India in the year 2020-21. The complete lockdown increased digital advertising; Facebook and Instagram were well-positioned to gain from the pandemic scenario. 

 

As more businesses started to divert their marketing budget to Facebook, everyone wanted to know what Facebook advertising costs in India?

 

In India, the average cost per click for Facebook advertising is approx. ₹0.51 to ₹2.26. However, the average cost per click (CPC)varies based on business, industry, and potential audience. 

 

Mainly, Facebook’s advertising cost in India is way below the global average cost per click (CPC) of around $0.97 (₹64).

Before we jump into Facebook’s advertising costs in India, let’s cover the for people who may not be familiar with Facebook advertising.

How Much Does Facebook Advertising Costs in India?

  • Facebook Advertising Costs In India Can start With A Minimum Daily Budget Of $1/Day. 
  • Average Cost Per Click For Link Clicks Costs Rs. 0.52  To Rs. 2.3. Average Cost Per 1000 Impressions Is Rs. 9.3 Approx.

Our advertising team expert works on effective Facebook advertising campaign to reach and show ads to potential customers based on interest, age, and the type of business.

For increasing traffic and engagement on Facebook Page we create organic Facebook marketing strategy and UI/UX design with catchy Facebook Posts. It helps in building a good online reputation when the potential users are looking for the services or products they want to buy on Facebook.

Why Facebook Ads is Biggest Crush of Advertisers?

Ever Wonder Why Facebook ads leave a catching impression on Advertiser? Here are some reason

  • It has a vast target audience.
  • Facebook Ads gives you Demographic targeting audience.
  • Facebook Ads saves good amount of money.
  • Facebook Offers analytics which are useful.
  • You can create custom CTA button on your facebook ads.

What is Facebook Advertising?

Facebook has approximately 400 million users in India and is estimated to reach 677 million users by the year 2025, as per data released by Statista on their website. 

 

Facebook’s business is entirely driven by advertising; in 2020, advertising contributed nearly 97.9% of the platform’s revenues. Digital advertising on the venue contributed to around 9% of the share of digital advertising revenues globally.

 

Facebook ads appear in News Feed, Instant Articles, In-stream videos, Video feeds, Marketplace, Stories on desktop or mobile. Businesses of any size and scale can advertise on the platform based on their objectives & purpose, whether you are trying to increase your conversion, leads, brand awareness or traffic.

 

We recommend learning more about advertising platforms if you are new to Facebook advertising. 

 

Check out Facebook’s official documentation on their platform or try the training from social-reach. If you are looking for solutions to your business and marketing problems, here are some steps on how you can choose the right Facebook ad:

  • Decide what your objective is.

  • Determine which products or services you want to promote, as well as which geographic or demographic area you want to target.
  • Estimate your advertising budget.

  • Check if there are any policies that may apply when it comes to advertising on Facebook (i.e., age restrictions).

  • Choose the type of ad that fits your objective, product and budget best. The most common types of ads are:

  1. Newsfeed ads (appears in people’s newsfeeds). These ads can be either organic posts by a page, or boosted posts by an advertiser.
  2. Canvas ad    (in these designs, an image or video is used as the ad).   
  3. Offer (allows your promotion to be placed as a post on Facebook.com/business ).

 

You can also make a combination of Newsfeed, Canvas and Offer Ads by creating several ads with different objectives, and then using an Ad Set to spread them around a variety of Facebook’s different placements.

Here are some best practices you should keep in mind:

a) Use effective imagery. The images should be eye-catching and relevant. If an image is not grabbing attention, the ad will not succeed in getting attention either. It should draw one’s eyes towards the call-to-action area or message area of your ad.  

b) Always include a descriptive but clear call-to-action text that tells people what it is that you want them to do when they click on your ads. This is perhaps the most important aspect for both producing high click-through rates for your ads, but also for the ultimate efficacy of your campaigns.

c) Always use tracking pixels. This is an important component for any advertising campaign, as it helps you track the results by giving you data on which ads are bringing in conversions.

d) Include several ads targeting different audiences if possible. It is unique to Facebook that you can have so many different options when customizing your ads; this means that you can even target specific age groups or interests separately and make sure that only relevant people see your ad so that you get the best ROI from your advertising dollars.

e) Be consistent in colour scheme and design across all of your ads, so that people know your brand.

Facebook Advertising Costs in India: Average cost per click (CPC) on Facebook based on Industry

The average CPC on Facebook varies based on the industry or niche you are targeting for your potential audience. Still, as we have mentioned, the average cost per click CPC is ₹0.51 to ₹2.26. 

 

Facebook advertising costs in India is ₹40,You can start advertising on the Facebook advertising platform with a minimum budget of around ₹40, irrespective of your business objective.

 

Facebook Advertising Costs in India

It’s important to note that few of the numbers shared above are estimated values. The actuals may fluctuate based on your industry, budget, target audience, and other factors. International incidents can also have an impact on the costs involved. 

During the global covid-19 pandemic, businesses increased their average cost per click (CPC) as more businesses started Facebook advertising platforms to reach their potential customers.

We have also listed the Facebook advertising costs in India based on your industry for reference. The data mentioned below are again approximate values and might vary as discussed above.

Facebook Advertising Costs in India
Facebook Advertising Costs in India

Do Facebook Ads Work in India?

With the platform earning approximately $1.2 billion in revenue from India, advertisers have already answered this question. Facebook advertising is among the most affordable advertising options for many advertisers in India. 

The platform itself wants to attract small businesses, which is why advertisers keep the costs low.

An average cost per click (CPC) on Google AdWords is approximately between $1 and $2 and probably below $1 on the Google Display Network. 

Expensive and lucrative keywords cost you more than $50 per click in Google AdWords. So, from a pure ROI viewpoint, Facebook works out to be the most lucrative option for many advertisers in the country. 

Facebook Advertising Costs in India

The other reason why Facebook advertising work in India is the targeting options. Facebook advertising allows you to filter the audience on the platform based on several parameters, including age, gender, location, language and several other parameters. 

The platform’s flexibility, combined with additional features like a custom audience, lookalike targeting, detailed targeting, and pixel tracking, makes the platform attractive to advertisers.

Probably the only downside to Facebook advertising on the platform is the lack of customer support more conveniently. Considering Facebook is a self service advertising platform, it is so difficult to reach a support when you need any help. 

You either have to contact with a digital marketing agency or go through a series of form submissions to reach someone on the advertising platform. But having told that, the odds of you facing such problems is pretty low until you set up the campaign right. 

Should you invest in Facebook Advertising?

The other reason why Facebook advertising work in India is the targeting options. Facebook advertising allows you to filter the audience on the platform based on several parameters, including age, gender, location, language and several other parameters. 

The platform’s flexibility, combined with additional features like a custom audience, lookalike targeting, detailed targeting, and pixel tracking, makes the platform attractive to advertisers.

Probably the only downside to Facebook advertising on the platform is the lack of customer support more conveniently. Considering Facebook is a self service advertising platform, it is so difficult to reach a support when you need any help. 

You either have to contact with a digital marketing agency or go through a series of form submissions to reach someone on the advertising platform. But having told that, the odds of you facing such problems is pretty low until you set up the campaign right. 

Leave a Comment

Your email address will not be published.