Facebook Advertising Costs in India?

 Facebook Advertising Costs in India?

Facebook earned nearly $1.2 billion in revenues from India in the year 2020-21. The complete lockdown increased digital advertising; Facebook and Instagram were well-positioned to gain from the pandemic scenario. 

 

As more businesses started to divert their marketing budget to Facebook, everyone wanted to know what Facebook advertising costs in India?

 

In India, the average cost per click for Facebook advertising is approx. ₹0.51 to ₹2.26. However, the average cost per click (CPC)varies based on business, industry, and potential audience. 

 

Mainly, Facebook’s advertising cost in India is way below the global average cost per click (CPC) of around $0.97 (₹64).

Before we jump into Facebook’s advertising costs in India, let’s cover the for people who may not be familiar with Facebook advertising.

How Much Does Facebook Advertising Costs in India?

  • Facebook Advertising Costs In India Can start With A Minimum Daily Budget Of $1/Day. 
  • Average Cost Per Click For Link Clicks Costs Rs. 0.52  To Rs. 2.3. Average Cost Per 1000 Impressions Is Rs. 9.3 Approx.

Our advertising team expert works on effective Facebook advertising campaign to reach and show ads to potential customers based on interest, age, and the type of business.

For increasing traffic and engagement on Facebook Page we create organic Facebook marketing strategy and UI/UX design with catchy Facebook Posts. It helps in building a good online reputation when the potential users are looking for the services or products they want to buy on Facebook.

Why Facebook Ads is Biggest Crush of Advertisers?

Ever Wonder Why Facebook ads leave a catching impression on Advertiser? Here are some reason

  • It has a vast target audience.
  • Facebook Ads gives you Demographic targeting audience.
  • Facebook Ads saves good amount of money.
  • Facebook Offers analytics which are useful.
  • You can create custom CTA button on your facebook ads.

What is Facebook Advertising?

Facebook has approximately 400 million users in India and is estimated to reach 677 million users by the year 2025, as per data released by Statista on their website. 

 

Facebook’s business is entirely driven by advertising; in 2020, advertising contributed nearly 97.9% of the platform’s revenues. Digital advertising on the venue contributed to around 9% of the share of digital advertising revenues globally.

 

Facebook ads appear in News Feed, Instant Articles, In-stream videos, Video feeds, Marketplace, Stories on desktop or mobile. Businesses of any size and scale can advertise on the platform based on their objectives & purpose, whether you are trying to increase your conversion, leads, brand awareness or traffic.

 

We recommend learning more about advertising platforms if you are new to Facebook advertising. 

Facebook Advertising Costs in India: Average cost per click (CPC) on Facebook based on Industry

The average CPC on Facebook varies based on the industry or niche you are targeting for your potential audience. Still, as we have mentioned, the average cost per click CPC is ₹0.51 to ₹2.26. 

 

Facebook advertising costs in India is ₹40,You can start advertising on the Facebook advertising platform with a minimum budget of around ₹40, irrespective of your business objective.

 

Facebook Advertising Costs in India

It’s important to note that few of the numbers shared above are estimated values. The actuals may fluctuate based on your industry, budget, target audience, and other factors. International incidents can also have an impact on the costs involved. 

During the global covid-19 pandemic, businesses increased their average cost per click (CPC) as more businesses started Facebook advertising platforms to reach their potential customers.

We have also listed the Facebook advertising costs in India based on your industry for reference. The data mentioned below are again approximate values and might vary as discussed above.

Facebook Advertising Costs in India
Facebook Advertising Costs in India

Do Facebook Ads Work in India?

With the platform earning approximately $1.2 billion in revenue from India, advertisers have already answered this question. Facebook advertising is among the most affordable advertising options for many advertisers in India. 

The platform itself wants to attract small businesses, which is why advertisers keep the costs low.

An average cost per click (CPC) on Google AdWords is approximately between $1 and $2 and probably below $1 on the Google Display Network. 

Expensive and lucrative keywords cost you more than $50 per click in Google AdWords. So, from a pure ROI viewpoint, Facebook works out to be the most lucrative option for many advertisers in the country. 

Facebook Advertising Costs in India

The other reason why Facebook advertising work in India is the targeting options. Facebook advertising allows you to filter the audience on the platform based on several parameters, including age, gender, location, language and several other parameters. 

The platform’s flexibility, combined with additional features like a custom audience, lookalike targeting, detailed targeting, and pixel tracking, makes the platform attractive to advertisers.

Probably the only downside to Facebook advertising on the platform is the lack of customer support more conveniently. Considering Facebook is a self service advertising platform, it is so difficult to reach a support when you need any help. 

You either have to contact with a digital marketing agency or go through a series of form submissions to reach someone on the advertising platform. But having told that, the odds of you facing such problems is pretty low until you set up the campaign right. 

Should you invest in Facebook Advertising?

The other reason why Facebook advertising work in India is the targeting options. Facebook advertising allows you to filter the audience on the platform based on several parameters, including age, gender, location, language and several other parameters. 

The platform’s flexibility, combined with additional features like a custom audience, lookalike targeting, detailed targeting, and pixel tracking, makes the platform attractive to advertisers.

Probably the only downside to Facebook advertising on the platform is the lack of customer support more conveniently. Considering Facebook is a self service advertising platform, it is so difficult to reach a support when you need any help. 

You either have to contact with a digital marketing agency or go through a series of form submissions to reach someone on the advertising platform. But having told that, the odds of you facing such problems is pretty low until you set up the campaign right. 

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