If you’re planning to start a company or if you’re looking for a unique logo design for your blog or business, it is important to know the basics of creating a logo. These are some of the most fundamental concepts that you need to keep in mind when designing your own logo:
1. Research – Know what logos have been used by other brands and businesses. Research what colours are popular, what fonts are trending and make sure to check out the competition before starting your own design.
2. Create Your Design – Consider how best to represent your brand with the element of design. For example: if you sell bikes, is the bike’s wheel an appropriate symbol? Or if you sell cakes, is a cake an appropriate symbol?
3. Budget – Once you finalize your design concept, the budget can be considered. What will this cost? Remember that cheaper doesn’t always mean better quality!
4. Clean Up Your Design – Is there any additional work that needs to be done on your design before it’s complete?
5. Finalize – Once you’re happy with your logo design, you can then start working on getting it printed or online.
Introduction to Logo Design
The basics of creating a logo are very important. You shouldn’t rush this step, as you want your logo to represent your company well and have the perfect design. Researching logos already used by other businesses is an excellent way to get started with your own design. Consider what colours will best represent your business, what fonts will be most effective, and make sure to check out competitors in the same field.
Researching a logo design
Before you start designing your own logo, it’s important that you do some research. One of the most important things to research is what logos have been used by other brands and businesses. Research what colours are popular, what fonts are trending and make sure to check out the competition before starting your own design.
Designing your logo
Once you have completed your logo design, the next step is to choose which font to use. Not all fonts are built equally, so it’s important to choose one that matches the style and feel of your logo. For example, if you use an elegant script font for a more formal company, this may not be the look you’re going for. Fonts like Gotham or Futura work well with modern-themed logos, while fonts like Century Gothic works well with vintage logos.
Some designers also use custom typefaces to give their designs a unique character. Typefaces like Montserrat and Oswald can be purchased online at places like Adobe Typekit.
When choosing colors, keep in mind what other companies in your industry are using as well as what is popular in design trends. Colors can make or break a logo design! Remember that it’s better to stick to one color than add too many different ones.
Another way to clean up your design is by adding texture or depth with shadows and gradients. You can even add subtle animations with Adobe Illustrator!
Budgeting your logo
The budget for your company logo is going to depend on a variety of factors. The size of your company and the amount of time you want to spend designing will be some of them.
If you’re working with a small business, it may be worthwhile to invest in a professional graphic designer who will be able to give you the right mix of quality and affordability. For brands with more money at their disposal, they can go all out on their design and get what they want, when they want it.
Cleaning up your logo
After you have created your logo, it is important to clean it up. This includes removing any extra lines or shapes that may have been added in the design process and deleting any unwanted color blocks.
This can be done easily in Adobe Illustrator by choosing the “Select” tool and then clicking on the unwanted object to remove. If there are unneeded lines that need to be deleted, you can use the “Delete” tool.
Lastly, make sure everything looks uniform by choosing “Transform” and then clicking on a corner of a shape for uniformity. You may also want to change the color of all your shapes to ensure that they are consistent with one another and do not have different colors accidentally mixed in from previous steps.
Create A Logo On Adobe Illustrator: The Step-By-Step Tutorial!
Have you ever looked at a logo and thought, “I could make that?” The truth is, you can. With Adobe Illustrator, a powerful graphic design software, you can create your own logo in just a few simple steps. While the tools and features of Adobe Illustrator are too many to cover in one blog post, this guide will walk you through the basics. Get started with these basic steps below, and then come back for future tutorials!
Type Your Text Into Your Design
The first step to creating your logo is typing your text. This can be anything from a name to a sentence, or even just a phrase. For this tutorial, we are going to use the phrase “Web Design in Atlanta.”
Once you have typed your text, click on the ‘T’ icon and select Type > Create Outlines. This will turn your text into an object so that you can scale it without losing its quality. You also want to click on the text object and hit Command + T for Free Transform. With Free Transform selected, move your mouse over the corner handles until it transforms into an arrow pointing towards the centre of the object. Now when you move your mouse over one of the corner handles, all four corners will transform together.
Create Your Shape
To create your shape, you will use the Pen Tool. This is a semi-circular tool that looks like a plus sign with a tail. To use it, you click on the end of the tail to select it and drag out to create your shape. You can also change the width of this tool by double-clicking on any spot on the line and dragging outward or inward.
Add Gradient With Stroke
The first step is to create a document that is the size and shape of your logo.
Next, you want to add a gradient with stroke. This will be the background for your logo and will provide some dimension. To do this, simply select the gradient tool from the toolbar on the left and add two gradients of different colors by dragging across your document. Make one a lighter color than the other, as in the example below:
Now to make it more interesting, drag and drop a rectangle under each gradient at different points or angles. The light color rectangle should be on top of the darker color.
Add More Details
Once you have your basic design, it’s time to add some details. To do this, highlight the entire logo and go to the “Object” menu. From there, choose “Transform.” Then, chose “Scale,” type in 100% and click on the checkmark to confirm. This will change your logo to fit perfectly onto a business card or other marketing material.
You can also add more detail by using gradients and bevels. To do so, right click on your logo and select “Create Gradient.” Then drag the gradient around until you are happy with where it is going. You can also apply these gradients to other objects in your design for a nice effect!
You can also add beveled edges to your logo by selecting the object and then clicking “Filters > Bevel & Emboss.” Once you have done that, use the settings that best suit your needs for your project. You can adjust things like height, width and emboss/bevel style from here.
Finish Up Your Design
It’s important to know what you want your logo to look like before you start designing. You can sketch out your design on paper, or use Adobe Illustrator’s free starter templates. If you’re starting from scratch, here are some tips for getting started:
- Create a document that is easily divided into thirds. This will help with balance in your design.
- Set up guides at the top and bottom of the page for guidelines for the size of your logo.
- Draw three circles – one large circle in the left third, and two smaller circles in the middle and right thirds. These will help serve as a foundation for your design.