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6 Free Online Courses on Digital Marketing

If you want to get ahead in the digital age, it’s essential that you learn about digital marketing. Digital marketing is a booming industry, and learning how to do it will give you a competitive edge. Luckily, there are a lot of free courses available online!

Here are six digital marketing courses that can help you with your career:

1) Learn SEO from the professionals at Google

2) Learn how to create a successful content strategy from scratch

3) Become a social media manager by enrolling in this course

4) Increase your conversion rates by mastering A/B testing

5) Teach yourself lead generation with this video course on LinkedIn advertising

6) Create an account-based marketing (ABM) strategy with this free course.

The Importance of Digital Marketing

The Importance of Digital Marketing​

Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 per cent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 per cent.

So why is digital marketing important? By investing in digital, you will help your business grow.

 

The ability to target your audience better is one of the most obvious reasons why digital marketing is important. Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you have the capability to directly reach leads interested in your business. You don’t have to hope that people will see your traditional marketing efforts and contact your business. With digital marketing, you can target your audience more precisely than traditional methods.

 

You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people. Let’s say your ideal customers are African-American men between 23-35 years old who are single and make at least $35,000 a year. 

You’re trying to reach this ideal customer on social media to get them to follow your business. If you wanted to precisely target those characteristics, you could easily set those perimeters for your social media ad campaign. This would ensure that only the relevant people specified would see your ad. This is what makes digital marketing so powerful. It allows you to be very specific about your target audience.

Digital Marketing Helps You Reach Your Customers Where They Are Digital marketing helps you reach your customers where they are. Most people are online, and that’s why it’s important to have a digital marketing strategy in place. Most people use social media like Facebook and Twitter, so it makes sense to have an active social media presence as well as a website. 

People also use search engines to find businesses, which is why SEO is also an important part of digital marketing. It’s simple for you to reach your customers online when you have a digital marketing strategy in place and are using the right tools.

Digital Marketing Helps You Save Time and Money Digital marketing helps you save time and money. When you have a digital marketing strategy in place, it becomes easier for you to reach your customers. You don’t have to spend as much time or money doing so because you can target the people who are most likely to be interested in your products or services. This is how digital marketing can help you save money and time. It allows you to reach your target audience without having to spend a lot of time or money doing so.

Digital Marketing Helps You Reach Your Audience No Matter Where They Are Digital marketing helps you reach your audience no matter where they are. If they’re on social media, they can see your posts. If they’re on a search engine, they can view your website or read about your business. 

Digital marketing makes it easier to reach your customers because you can use multiple platforms and channels to do so. You don’t have to rely on a single platform or channel to get in touch with your customers, which is why digital marketing is so important for businesses.

 

6 Free Online Courses on Digital Marketing

1. Learn SEO from the professionals at Google

SEO is a growing field, and there are many people who want to learn how to do it right. One of the best places to go for information about this topic is the Google Digital Garage. It’s a free course that was created by Google for those who want to learn how to create an effective SEO strategy for their business. The course teaches you all about what you need to know about search engine optimization and digital marketing.

2. Learn how to create a successful content strategy from scratch

Content creation is one of the most valuable assets in marketing today, but many people don’t know where to start. Luckily, Hub Spot has created a free online course that walks you through everything you need to know about creating a content strategy from scratch! 

You’ll learn how to create an editorial calendar and plan your content well in advance; plus, you’ll be able to craft valuable blog posts and social media posts throughout your entire campaign!

3. Become a social media manager by enrolling in this course

Social media management is another growing industry with high demand for qualified individuals. This free course will teach you everything that you need to know about managing Facebook, Twitter, LinkedIn, and other popular social networks– all from the comfort of your computer! 

You’ll learn how to create valuable posts and develop valuable relationships with followers on each network; plus, there’s even an interactive exercise at the end so that you can see first-hand how well you’re able to manage a social media account.

4. Learn how to use video in your business with this course

Video is one of the most effective ways to reach a large audience, but that doesn’t mean that it’s easy to do! In this free course, you’ll learn everything that you need to know about using video effectively in your business. From creating a script and shooting the footage to editing and posting on YouTube, Facebook, and other networks– you’ll learn everything from the ground-up so that you can be confident in your video skills!

5. Develop your communication skills with this course

Effective communication is one of the keys to success in any professional industry. If you can’t communicate well with others, then you’ll have a hard time finding success. That’s why it’s so important to take this course on communication skills. 

You’ll learn how to develop your interpersonal skills, plus how to manage difficult conversations and how to overcome challenges that come with working in a team. By the end of this course, you’ll feel much more confident in your ability to communicate effectively with others!

6. Learn how to create better presentations with this course

If you’re looking for a way to increase your credibility at work and become a leader within your industry, then you should definitely take this course on presenting information! You’ll learn everything from the basics of creating an effective presentation all the way through developing an information-rich slide deck that will wow even the most sceptical of audiences. 

This course will help you learn how to present information in a way that will leave others feeling confident in your abilities.

Learn SEO from the professionals at Google

One of the best resources for learning SEO is Google itself. They offer a free online course that will teach you all about search engine optimization strategy and how to implement it in your business.

You’ll learn about:

  • What comprises an effective SEO strategy
  • How to optimize your web pages for better ranking
  • How to research keywords by using Google AdWords Keyword Tool
  • How to write content that attracts more traffic

And more!

There are no prerequisites for this course, so anyone can enrol. The course takes around 12 hours to complete, so plan accordingly. You can sign up here.

 

Learn how to create a successful content strategy from scratch

Content is one of the most important aspects of digital marketing. To create a successful content strategy, you need to know how to create, manage, and measure content. This course will teach you how to build a content strategy from scratch by focusing on three stages: ideation, production, and optimization.

 

The first stage is ideation. This involves brainstorming topics for your blog or writing an outline for your marketing plan. You should start this process by brainstorming ideas with other people in your company or coming up with new topics for blogging that are relevant to what you’re trying to sell. 

The next stage is production, where you will plan out the details of your campaign like when it should be published and what it should contain. Lastly, optimization includes evaluating the effectiveness of your content along with other measurements like reach and shares.

You’ll also learn about creating useful tags for social media posts as well as how to use tools like Google Analytics to better evaluate the performance of your content online.

Become a social media manager by enrolling in this course

The course is completely free, and you’ll learn how to manage social media accounts for various businesses. You can use the skills you learn in this course by managing your company’s social media profiles. The course offers a variety of lessons on how to master social media marketing, including current best practices and popular tools for managing all forms of social media accounts.

The goal of the course is to teach you how to create a strategy that will help your business get ahead by leveraging different social channels.

 

If you’re looking for the perfect balance between data-driven decision making and creativity, then look no further! 

Increase your conversion rates by mastering A/B testing

One of the most common strategies for boosting conversion rates is A/B testing. What does this do? It forces you to create two different versions of your webpage and then compare them to see which one gets better results.

For example, let’s say you have a call-to-action button on your website that asks people to fill out a form. You could test two different forms:

  • Form #1: Sign up now!
  • Form #2: Get started today!

In the first form, people are put on the spot and compelled to sign up right away. In the second form, people are given a choice about when they want to sign up, which can help with conversions. Which form do you think would get better results?

We’re going with Form #2 because it gives people a little more time to make a decision. However, it’s hard to know for sure unless we test it out! By testing different variations of your page for conversions, you can find what works best for you so you don’t have any surprises later down the line.

Teach yourself lead generation with this video course on LinkedIn advertising

If you’re looking to generate more leads, a LinkedIn advertising course will teach you how to do it. This course teaches you how to create a successful LinkedIn ad campaign that can help expand your business and generate more leads. 

The instructor will walk you through the process of creating an ad campaign from start to finish, including setting up your campaign, targeting your audience, crafting your message, and measuring your results. You’ll be able to learn how to use different creative formats and types of ads for different purposes. In this course, you’ll also learn about LinkedIn’s advertising platform and how it can work for you.

Lead generation is important because it helps bring in new customers. If you need a way to generate more leads for your business, take this free course!

 

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