Brand awareness is one of the most important aspects of marketing. It’s what makes people remember your brand and make a purchase decision. But how can you increase brand awareness? The answer is with these strategic branding techniques that work for any business. In this article, we will explore four ways to raise your company’s profile. These are:
- Create a logo
- Placement in the right media channels
- Brand ambassadors
- Branded content strategy
- Leveraging social media channels
- Use the right keywords
- Take advantage of day-to-day opportunities
Create a logo
One of the first ways to boost your brand awareness is to create a logo. Create a logo that is memorable and represents your company. Make it unique, so people remember it when they see it. It should be easy to identify and understand quickly.
Try to make sure your logo doesn’t look too similar to other well-known brands, as that could confuse your customers about which brand you represent.
Placement in the right media channels
Your company’s success is dependent on your ability to be seen. One of the best ways to make sure that people see your brand and remember it, is through placement in the right media channels. This is one of the most important branding strategies you can use, because it ensures you’re being seen by people who are most likely to buy your products or services.
A good example of this strategy would be the ads you might see on a website like Facebook or YouTube. When people go online to watch a video, they’re more likely to click on an ad than if they were watching TV and saw an ad for the same product.
The internet has made it so people don’t have to wait long for content – meaning that they’re more willing to click on an ad while they’re waiting for something that interests them, like a video or article.
This is just one example of how media channels affect branding, but there are many different marketing outlets in which you can advertise your business.
- TV commercials
- Radio ads
- Newspaper articles
There are also different types of media channels that work better depending on what industry your business falls under. For example, if you own an auto shop, radio stations would be a helpful place for you to advertise; whereas if you run an upscale restaurant, newspapers may be better suited for advertising purposes.
One way to increase brand awareness is through the use of brand ambassadors. These are people who represent your company, help promote it and provide a personal touch.
Brand ambassadors can be anyone from celebrities to friends and family members. They’re a great resource for giving your company a face, making it more relatable to potential buyers.
Ideally, you should offer these ambassadors incentives or commissions for their services. This will ensure that they’re invested in helping your company grow and marketing it effectively. You’ll also want to work with them on strategies for promoting your brand with images, videos and blog posts.
Before hiring someone as an ambassador, make sure that you have clear expectations about what they will do for the company in exchange for their commission or pay. Some companies might be sceptical about this idea without seeing results first-hand. However, with the right ambassador, you can see a significant boost in awareness and sales over time.
Branded Content Strategy
One of the best ways to increase your brand awareness is through branded content. This is any type of content that you are producing in order to promote your business. For example, a recent study found that only 36% of consumers were aware of a new type of shampoo before seeing it on social media.
Branded content should be consistent and authentic. You want to make sure that the content you are distributing online matches the purpose and tone of your company’s voice.
One way to do this is by maintaining a consistent style guide for your branding efforts. This will help to establish an authoritative online presence by making sure all branded content has the same look, feel, and message across all channels. You also want to make ensure that any branded content you produce is always relevant to your company’s goals and aligns with your customer’s needs.
To produce high-quality branded content, consider reaching out to professional writers or video producers who can create targeted and engaging videos or articles for your company’s website or blog. The production quality will set you apart from competitors and reflect positively on your brand.
Leveraging Social Media Channels
Social media channels are a great way to increase your brand awareness. Posting things on social media channels like Facebook, Instagram, and Twitter is an easy way to get your company out there.
Although it’s important to share posts about your business with consistency, it’s also important not to spam people with constant updates. To avoid this, mix up your content so that you’re posting different types of things on a regular basis. This will help you keep people coming back for more and make them want to see what you post next.
Use the right keywords
If you want your brand to be seen, make sure you use the right keywords. Using relevant keywords will help people find your content. As you create blog posts and other content for your website, use keyword phrases that are related to your brand or industry. Make sure you use them in the title of the post, in the text of the post, and in any calls to action. For example, if one of your products is a cooking utensil holder made with durable stainless steel and BPA-free materials, you could use keywords such as “durable kitchen utensil holder” or “stainless steel kitchen utensil holder.”
It’s important to know what words to target when it comes to search engine optimization because then you can identify which words are associated with your site and which ones are not.
You’ll also know what words your competitors are targeting so that you can better competitively position yourself against them by using those same words. After a few months of making keyword changes across all of your marketing efforts, check how many visits have been brought in from those sites that used these new keywords – this will tell you whether or not they were successful at bringing more visitors to your site.
Take advantage of day-to-day opportunities
There are moments throughout the day when you can promote your brand without noticing too much of a difference in your daily habits. For instance, you can wear your company’s t-shirt every day. You can also post pictures of your business on social media every day. Whenever you’re at work or near coworkers, you can talk about your company and what makes it special.
Another opportunity revolves around presentations, which is an easy way to get people excited about your company. When giving presentations at conferences, schools, or community events, consider including a small photo of your logo or company name. This will help people remember who you are and why they should follow up with you later.
A strong brand is a difference between your business being average and being the best. And while there are numerous ways to build your brand, the biggest challenge is getting the word out there.
But you can get ahead of the game by doing some smart marketing tactics. Placing your brand in the right media channels, leveraging social media and using brand ambassadors are just a few ways to get your business noticed and create lasting impressions with your audience.
Take these tips and use them to give your brand the attention it deserves.