The Best Practices to Make Online Ads Shine

Online ads are probably one of the best ways to generate more business. They’re also an easy way to reach a much wider audience than you would with traditional advertising. However, for many small businesses, advertising online can be tricky because it is so new and unfamiliar. Here’s how to make sure your online ads work.

What is the best time to advertise online?

The best time to advertise on a site like Facebook, Google Ads or LinkedIn is when you know your target audience will be using their device. If you sell children’s clothes, for example, then it would make sense to advertise during the morning hours, when children are getting ready for school. 

Using this knowledge, you can also create more successful online ads by targeting specific audiences during different times of the day.

What platform or social media site should I use?

What platform or social media site should I use

The best practice is to use the site or platform that your target audience frequents. If you’re targeting a younger demographic, Instagram or Snapchat might be good options. If you’re targeting an older demographic, Facebook might be the best option.

How do I create an effective but cost-efficient ad?

It’s important to create online ads that stand out. But how do you do that without spending a fortune? Consider using images instead of words in your online ads. One study found that headlines with image-based messages were clicked on 40% more often than those with text-based messages.

Another tactic for making your online ads stand out is by creating them in a video format rather than just static pictures or text. Video ads are 55% more effective at attracting attention and getting people to watch the full ad clip than static ones.

A third way you can make your ads more effective is by using animated gifs like smiling faces and thumbs up. Animated gifs are able to hold a person’s attention better than static images and they also manage to get 50% more clicks per day, on average.

What are the best practices for social media advertising?

Social media ads need to be planned out and executed properly. You should use the same practices for social media ads that you would use for any other advertising strategy:

  • Identify your goals. What do you want to accomplish with this online ad? Do you want to create brand awareness, drive traffic to your website, or sell more products?
  • Decide how much time and money you are willing to spend on this campaign.
  • Create a budget and set a realistic goal of how much you’d like to spend, then work backwards from there. Remember that the cheapest campaigns are not always the most cost-effective ones.
  • Your social media ads should be carefully tailored to your audience as well.

Research what they want and what they respond best to, then tailor your campaigns accordingly. For example, if your customers are predominantly female with children between the ages of 6-12 years old, it would make sense for your ad copy to focus on family-friendly offers and promotions such as “half off” or “buy one get one free.”

If you have a customer base that is mostly male between 25-40 years old who are single with an active lifestyle, you might want to include images of fitness equipment or sports apparel in your ads so that they appeal more towards those demographics.

5 Tips for Effective Online Ads

Online Ads campaign can be costly and time-consuming, but the benefits of a successful campaign make it worth the investment. Online ads are a great way to reach your target audience and are often much more cost-effective than other types of advertising. It’s important to plan ahead for your campaign by following these five tips.

1) Know who you are targeting

2) Create an effective message

3) Promote quality visuals

4) Pay attention to where you are showing ads

5) Track results

Know who you are targeting

The first step to executing an online ads campaign is to know who you are targeting. Start by defining your target audience and setting parameters for where they live, what language they speak, what gender they identify with and more. This will help narrow the scope of your campaign and make it easier to measure success.

Create an effective message

The first step to an effective campaign is creating a message that your target audience will respond to. This will largely depend on who you are targeting and what they care about. 

For example, if you are targeting parents with young children, it would be helpful to include the many benefits of your products in order to convince the parents that these products are worth the investment.

Promote with quality visuals

Visuals are important to keep in mind when advertising on the internet. A picture is worth a thousand words and can say a lot about your business. They create interest and can convey more meaning than text alone.

Include high-quality images of your products or services in your online ads, or have someone with a similar appearance to you pose for photos for your ads. Use graphics, charts, and graphs when possible to describe complicated concepts and make them easier to understand.

It’s also good practice to use large buttons that are easy to click on. They should be located at the top of the webpage so they are visible without scrolling down the page. This will help visitors find what they need faster and give them a better online experience.

Pay attention to where you are showing ads

When choosing where to show your online ads, it’s important to consider the personas you want to reach. If you are a restaurant, for example, you might target shoppers in grocery stores. 

If you are a clothing store, your ads should probably be shown on social media sites. When deciding where to advertise, it’s important not to place more than one ad in a specific location. This will confuse and frustrate potential customers and they may stop looking at your ad altogether.

Track results

It’s important to track the results of your online ads campaign. With Google Ad Planner, you can see what sites visitors are coming from, how long they stay on the site, and where they go after visiting your site. 

While a campaign is running, you can also use Google Analytics to keep an eye on performance indicators such as bounce rate, average time on page, and pages per visit. This information will help you identify what is working in your campaign so you can improve your ads for future campaigns.


As a small business owner, you may have questions about how to make online ads work for your business. It can be hard to know where to start.

The best place to start is by making sure you have a well-defined advertising strategy. An ad is only as good as its strategy, and there are many different ways to advertise your business online.

You should also plan your online ads campaign in advance. A little bit of forethought can go a long way in helping you create an effective and cost-efficient ad.

When choosing the best platform or social media site for your ad, think about your audience. Which social media site will they be most likely to frequent? Which platform will give you the best reach for your budget?

Finally, make sure to use the best practices for social media advertising. You want to get the most bang for your buck. Make sure your online ads are relevant to your audience, interactive, and optimized for mobile devices.

With these best practices in mind, you’ll be able to create online ads that stand out and get results.

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